So, after using John Freida's lightening shampoo and Conditioner for two weeks, I must say it works! BUT and this is a BIG BUT, you must use it everyday for best results and even better results IF you use the hair serum with it. Without the serum, and even not using it everyday my hair has lightened - not a lot, but a little. So I'd say it's great to use if you're trying to keep your hair blonde for longer. The shampoo makes my hair really dry, but the conditioner makes up for that. The conditioner is so smooth and silky soft. I highly recommend this product!
With these products I have also been using Nordic Blonde's Blonde Toner. I've use it only 4 times (and not everyday) but I notice the difference it makes. It comes out a vivid purple (don't panic, that's to eliminate the yellow tones from your hair) and smell a little like bubble gum. This drys out my hair but I use it in tandem with the lightening products by John Freida.
SO this is what I recommend:
Step 1: Use Go Blonder Lightening Shampoo by John Frieda. Leave it in for 2-3 minutes.
Step 2: Use Nordic Blonde's Blonde Toner. Leave in for 5 minutes.
Step 3: Use Go Blonder Lightening Conditioner by John Freida. Leave in for 3-5 minutes.
Your hair hair will gradually become lighter without the harsh dry and brittleness of bleach AND it will feel silky soft every time you step out of the shower.
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